SHARON DAMIANI
AUSTRALIAN FASHION DESIGNER/STYLIST
FOUNDER OF BOBBIE AND CO.

Sharon grew up in Sunshine , Melbourne, surrounded by a dressmaking family and naturally became immersed in the world of fashion from a young girl. Her biggest influence has been her Maltese mother who taught her how to sew , make patterns and dress stylishly. This led her to study Fashion Design at the Melbourne College of Textiles and work with large brand retailers for 30 plus years before finally following her heart and soul and started her small independent women’s clothing label, BOBBIE AND CO. The inspiration for the brand name came easily for Sharon.. it is her fathers nickname and it represents her strong family values.

Founded in 2016 , this Melbourne based Fashion Designer creates timeless and globally stylish garments that are always feminine, sensual and free spirited with accents of glamour and boho chic’.

Sharon seeks out all her fabrics and trims personally and loves being 100% hands on in every aspect of her label, putting in the greatest of effort and emotion. She has a personal relationship with the amazingly talented women who carefully hand make each piece. She only has one lovely lady in Melbourne that helps her sew up designs and two beautiful women in Bali who are more like family and they all work from the comfort of their own homes at their own leisure. Sharon takes pride in building life long lasting relationships and loyalty and is extremely mindful about the environmental impact that fast fashion has placed on our Mother Earth and she continues to educate herself on sustainable fashion and make responsible choices when creating her clothing. She strives to maintain ethical standards to the highest level and keep her collections limited in quantities, therefore maintaining exclusivity and rarity.